Imagine, if you will, the South during the Depression. Prohibition had technically banned the sale of liquor, but the black market thrived thanks to shady paying customers and hardy, daring outlaws. Such a practice was termed “bootlegging,” which originated from sellers who concealed flasks of alcohol inside their boots or pant legs.

Lunati, whose Bootlegger line of camshafts have been making waves since their debut in the fall of last year, decided to have some fun with the idea behind the product and shoot the above video, titled “The Legacy Of An Outlaw.” The mysterious driver, a twenty-something man wearing a white T-shirt and jeans, makes his runs to various shops delivering the “goods,” much to everyone’s satisfaction.

And satisfied they should be: each Bootlegger cam features a 108-degree lobe separation angle and a 104-degree intake centerline for overall nastiness, while also adding nearly 40 more horsepower to just about any drivetrain. Crafted for Ford and Chevy small and big-block powerplants (as well as Ford Windsor motors), these camshafts increase the output in low- and mid-range torque curves to get up to speed at a moment’s notice; just the kind of get-up-and-go needed when Johnny Law comes poking around.

“The difference between an outlaw and a criminal often comes down to who gets caught.” These words close out the video as the black ’55 Bel Air goes screaming down the asphalt, and the driver gets to live another day as he rides off into the sunset. Check out more from Lunati by phone or by web with the provided contact information below.